With Easter still a little under 100 days away, supermarket giant Tesco has come under fire - for having its chocolate eggs on sale already.
Shocked shoppers spotted the eggs on sale last week and many took to Twitter to vent their disbelief.
While another user, named only as Tres Bien said: 'Tesco are already starting to sell easter stuff? My god why didn't the world end last friday...'
The decision to put the eggs on sale also incurred the wrath of the Church of England who were outraged at Easter goods being on sale in December.
CoE spokesman Steve Jenkins told the Sun: 'Christmas celebrates Jesus’s birth — a different message from Easter, which marks the end of his life.
'Supermarkets should not be selling Easter eggs now.'
Surprised: Twitter user Mark Brown was shocked to see Easter goods being promoted when Christmas is yet to come
Early: Many people took to Twitter to express their surprise at Easter eggs being on sale. Emma Dockerty seemed pleased to see chocolate bunnies on sale
Tesco are not the only supermarket to jump the gun by selling Easter goods early.
Sainsbury's is already selling Cadbury's Creme Eggs while one Twitter user posted a picture of a range of eggs and chocolate bunnies on sale at a Co-Op store.
Meanwhile, Morrisons plans to stock its shelves with Easter eggs as soon as the Christmas period is over.
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